Prince Lorenzo's Royal Treatment was founded by Prince Lorenzo Borghese, whose family has been in the cosmetics industry for over fifty years. His father, Prince Francesco, began his career at Revlon in Italy and then joined forces with Max Factor before moving the family to the United States for an employment opportunity at the Mennen Company. He then started his own company, La Parfumerie, Inc. which became one of the largest distributors of prestigious European cosmetics including brands such as Orlane, Fendi, Perlier, Kelemata and La Perla.
For his 21st birthday, Lorenzo was gifted with Belle, a cute Black Labrador puppy. Like so many dogs, Belle had sensitive skin that often became dry and flaky. Lorenzo went on a mission to solve Belle’s problems, only to find that many of the existing pet products did more harm than good. He decided to create his own pet line for Belle and eventually launched the Royal Treatment Italian Pet Spa in 2003 on the television shopping channel HSN.
Today, the company offers nearly 100 pet-friendly products. Although Belle passed away in 2005, her memory will continue to live on through the Royal Treatment line of products as each product formulated is done so with Belle in mind.
This site and all products bearing the Royal Treatment name are dedicated in loving memory of her.